In July 2001, Dulce de Leche M&M's were introduced in five markets with large Hispanic populations: Los Angeles, San Diego, Miami, Florida; Mcallen-Brownsville, Texas; and San Antonio, Texas. The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003.
- The commercial Hypnosis was made to promote the product, and most likely only aired in the aforementioned places where they were sold.
- In 2017, M&M's renamed Dulce de Leche M&M's to Caramel M&M's. That time, however, they succeeded.
- ADS (ACTUALLY REDIRECT!)