"Billboard" is a commercial from 1998, promoting the fact that M&M's were the official candy of the new millennium.
Boss: Okay, about this millennium spokescandy thing. So how are people going to know that MM is the Roman numeral for 2000?
Red: I know, we could put up billboards, boss. Everywhere! (Yellow holds up a diagram for one of the billboards)
(Jump-cuts to Red and Yellow putting up a billboard in a thunderstorm)
Red: I meant WE! WE! IN THE CORPORATE SENSE!
(Yellow, swinging on his lanyard and harness, knocks Red over)